UBsports.com is doing what we expected: Growing, gaining friends and followers, and now, after a spectacular event, The National Athletic Trainers' Association (NATA) Annual Meeting at the Mandalay Bay Convention Center in Las Vegas, we have made inroads to millions of athletes, via Athletic Trainers, through coaches and other health professionals around the world.
Our core marketing plan is to find ways to make it imperative for large numbers of users to become members of UBsports, in order to stay in touch with the organizations or associations from whom they need to get information, resources, or scheduling or registration info, and to incentivize these organizations to use UBsports to deliver this information and these resources exclusively through UBsports. We call this Center of Influence Marketing. This differs greatly from a casual interest in visiting a site once in a while because one is curious about things: We want it to be critical on an operational level for athletes and coaches to come to UBsports regularly, and especially when there is an update that they need to see, and to make it essential for the organizations to deliver it through UBsports.com. We built UBsports.com, its Group Portals and SportsPortals to be this hub.
The NATA is exactly the kind of organization we want to be involved with, because they can wield that kind of power, but more so, because their mission, to support the health and well-being of all competitive athletes, is perfectly aligned with ours. As a perfect example of this, just take a quick look at our Wellness SportsPortal on UBsports.com
The Annual Meeting put us in front of many of the top people at NATA, and as importantly, the organizations and suppliers who work with the NATA, and support their Athletic Trainers, and the coaches, teams and leagues they work with.
Many great contacts, leads and new friends were made at the NATA Annual Meeting. From here on out, we need to execute on these leads and opportunities. No time to waste!
Greg
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