UBsports Making Waves in Vegas!

UBsports.com is doing what we expected: Growing, gaining friends and followers, and now, after a spectacular event, The National Athletic Trainers' Association (NATA) Annual Meeting at the Mandalay Bay Convention Center in Las Vegas, we have made inroads to millions of athletes, via Athletic Trainers, through coaches and other health professionals around the world.

Our core marketing plan is to find ways to make it imperative for large numbers of users to become members of UBsports, in order to stay in touch with the organizations or associations from whom they need to get information, resources, or scheduling or registration info, and to incentivize these organizations to use UBsports to deliver this information and these resources exclusively through UBsports.  We call this Center of Influence Marketing.  This differs greatly from a casual interest in visiting a site once in a while because one is curious about things:  We want it to be critical on an operational level for athletes and coaches to come to UBsports regularly, and especially when there is an update that they need to see, and to make it essential for the organizations to deliver it through UBsports.com.  We built UBsports.com, its Group Portals and SportsPortals to be this hub.

The NATA is exactly the kind of organization we want to be involved with, because they can wield that kind of power, but more so, because their mission, to support the health and well-being of all competitive athletes, is perfectly aligned with ours.  As a perfect example of this, just take a quick look at our Wellness SportsPortal on UBsports.com 

The Annual Meeting put us in front of many of the top people at NATA, and as importantly, the organizations and suppliers who work with the NATA, and support their Athletic Trainers, and the coaches, teams and leagues they work with.

Many great contacts, leads and new friends were made at the NATA Annual Meeting.  From here on out, we need to execute on these leads and opportunities.  No time to waste!

Greg

Okay so here's my thing with sports these days (YES, even these days!  Not much has changed over the past 10 years), and why we need UBsports.

If you know me, you've undoubtedly heard my rant about the fact that only 15% of the nation plays the "mainstream" sports; Baseball, basketball, football, hockey, and the "rest" of us, easily 85% of the nation, play the lower profile sports.  (Everything else, including, probably, the sports that you play!)

But this is important because this misconception is the reason for most of the problems we have with sports:  Just think about it:  We see NASCAR on major broadcast channels in prime time, despite the fact that it's probably the most boring sport in history (perhaps tied with baseball!), it has a total population of athletes in the nation somewhere under 100 people, who are almost entirely southern white boys.

Conversely, in a whole year, we see a total of maybe 5 hours of cycling on major broadcasters, despite the fact that 40 million people in the US alone ride bikes regularly, and are passionate about their sport.

Think of it:  20 million people play soccer, but you never see it on ABC.  19 million people play lacrosse, which is probably one of the most exciting and fun sports to watch, but it's never on NBC.  What happened to the Wide World of Sports?  Well, the world's gotten much wider, but the major networks still don't get it.  Broadcasters point to the increase in cable channels and Internet delivery of video content as the way they can transfer the "lower profile" sports (code for "less lucrative in terms of  commercial sponsor money") to other cheaper venues.

Okay, that's my spiel for now.  More later.

Right now, I am much more focused on the solutions to this problem.  UBsports is built to attack the main problem with the community, the lack of connection between the athletes (young, old, wherever they are, novice, to pro, to masters, to disabled, in any sport they are playing) and their sports, and the people, information, equipment, and insights they need to make them the best athletes they want to be, and allow them to most easily enjoy their sports lives.

SO GO to UBsports.com, and JOIN!!!

thanks.

UBsports is ALIVE!  (it's about time!)  We're all really excited about UBsports.com finally getting off the ground, and seeing the growth.  UBsports is the product of 10 years of strategic and relationship development , and 3 years of real site development, putting together a platform that can do almost anything you would need, as an athlete, as a coach, a fan, or some other participant within the sports community food chain. And no matter who you are, you have a place at UBsports.  In fact, it's the only way this new community will really work: if we can capture the entire community, no matter what sport they play, where they are, how old, what level they play, and whatever strata they occupy:  athlete, coach, trainer, administrator, fan, family, or sports industry professional or manufacturer:  We are all critical to the community, so it can only be a benefit to bring us all together.

So...Right now, with the site 90% complete, we are about to start marketing.

Three metrics are key at this point:
Population.
Advertisers.
Revenue.

We start with bringing the people into the site.  So JOIN.  NOW!!

thanks.